This is the project of a lifetime for a Swede (and especially a Swedish illustrator!). A very honorable but intimidating task — to create a new digital version of the very beloved Pippi Longstocking.

Creating this game with Paper Play Games (a joint venture between Pusselbit Games and two other investors) was a big undertaking in a very short amount of time. But after an inspirational trip to Astrid Lindgrens hometown Vimmerby and immersing myself in all the Pippi content I could lay my eyes and ears on, I'm very happy with the final outcome.

With a small production team of three, I was in charge of the visuals. As art director and sole artist of the game production, I created locations, characters, food, items, patterns, UI — basically everything visual. I sketched everything in Procreate/Photoshop and illustrated everything with my own vector brushes in Illustrator.

I also illustrated all the marketing material (digital banners, printed flyers, a big mural in Mall of Scandinavia) as well as the app icon and other similar assets.